Gym Marketing Strategies That Get Trainers More Clients In 2018

Own or work at a gym? save your time and money.

your fitness business can’t grow without marketing Whether you have been established for years, or you’ve just picked up the keys to your own gym and you’re ready to add to your client base, Ask your self how do you continue to draw in new members and keep your current members coming back?
That falls within the region of marketing tactics. If you’re not using efficient & effective marketing, Your current members will start to forget you and you would uninterest members in trying out your gym.
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Maybe you, like many Gyms, would just rather train clients than attract them. That’s common, but if you want to help more people and grow both your impact and income, it pays to be serious about your business plan and identical marketing efforts.
Fortunately, the internet has given new businesses tons of ways to market themselves, and most of them require less money than creating television, radio, Newspaper or billboard campaigns. These gym marketing ideas will get you thinking outside the box to establish a solid base and to draw in new clients.

What To Understand How To Use It

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A lot of gyms struggle to grow their businesses because they don’t have a business model that supports the income they want to generate. For example, if you have a goal to make $150,000 per year, but exclusively working one-on-one with clients, you’ll burn out fast. Some Tools can help you set these important figures.
There’s a huge difference to witness when you change up your approach. For example, a simple switch to Reward Members for Referrals, Steady Payment Process, Refer Trusted professionals, Promotion, Coupon Creation, Anniversary Special or Event, Promote your Personal Trainer Course, Advertise all Your Hours, Blog Content, Challenges, Event host, YouTube Teaser Videos, E-mail list, Featured Gym Member and much more.
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Now you're ready to grow your fitness business and take it to the next level, here are the strategies that have worked consistently over time.

Gym Marketing Strategies All In one place

Be The Video Star!
Source Of Quality Content
Join With Local Businesses
Local Meetups And Events
Facebook Ads That Work
Be Yourself, be transparent
Be The Video Star!
Source Of Quality Content
Join With Local Businesses
Local Meetups And Events
Facebook Ads That Work
Be Yourself, be transparent

Be the video star!

 Right now is the time to start using video for your business. The key is to be consistent and use video to add value to your audience, as well as quality video production. Be sure to use live platforms for workouts, live testimonials and sharing your life behind the scenes when building trust with clients. You should also use videos as visual and an engaging way to blog post and Facebook advertise, which you can send to your email list once you’ve built it. Be informative, have fun and give your audience a specific action at the end of your content, dont confuse your clients with multiple instructions.

 Source Of Quality Content

Gym Marketing Strategies
When you’re competing with other Gyms, it’s important to build trust with your audience. If your website looks good but doesn’t offer something of value in exchange for an email address, you have no way to build trust or your email list. Offer a free report (For Example, 8 Secrets To counteract Your Belly Fat), useful videos, webinar or other free content to position you as the expert in your field. Services like ClickFunnels and mail chimp can help you maximize these efforts as well.

Join With Local Businesses

Create a list of at least 100 local businesses that have access to your target audience like Doctors, chiropractors, life coaches, juice bars, etc. Then, simply build connections with the owners.
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Create a list of at least 100 local businesses that have access to your target audience like Doctors, chiropractors, life coaches, juice bars, etc. Then, simply build connections with the owners.
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fitness gym ad global
Create a list of at least 100 local businesses that have access to your target audience like Doctors, chiropractors, life coaches, juice bars, etc. Then, simply build connections with the owners. The best way to accomplish this is by spending some money with them. Build a genuine connection and offer to send clients their way because you love their service, and in return, you’ll notice business starts to come your way.

Local Meetups And Events

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Social media is great but never forget about real personal connections. Search for local events on Websites like Meetup, EventbriteGroupSpaces and attend Or hold an event to speak about a topic that you’re passionate about in front of an audience and at the end offer to book people for a session. It may be worth attending similar groups to develop your speaking skills. 

eventbrite ad global
meetup ad global

Social media is great but never forget about real personal connections. Search for local events on Websites like Meetup, EventbriteGroupSpaces and attend Or hold an event to speak about a topic that you’re passionate about in front of an audience and at the end offer to book people for a session. It may be worth attending similar groups to develop your speaking skills. 

eventbrite ad global

Facebook Ads That Work

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Many people struggle with Facebook ads because they don’t understand what makes them work properly and convert. It’s important that adverts drive clicks to an action-oriented funnel and not to your website, which may have lots of distractions. Create something that builds trust and then runs Facebook ads to generate relationships. Consider other Facebook ad strategies like video which is the most effective, chat messager, targeting opportunities and retargeting as well.
FB Messenger ad global
Many people struggle with Facebook ads because they don’t understand what makes them work properly and convert. It’s important that adverts drive clicks to an action-oriented funnel and not to your website, which may have lots of distractions. Create something that builds trust and then runs Facebook ads to generate relationships. Consider other Facebook ad strategies like video which is the most effective, chat messager, targeting opportunities and retargeting as well.

Be Yourself, be transparent

people are looking for those who they can connect with In this world that worships the "perfect body" and the "perfect life." One of the greatest things you can do is to be transparent, Open up to your audience on social media in a genuine way that connects you with them. This is genuine and straightforward marketing. What you will find is that people start naturally messaging you, if the opportunity is right, you can sign them up as a client.
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key to growing a successful Gym is consistency, action and the ability to use your creativity to follow through on those ideas that appear. If you simply apply a few of these strategies you’ll notice drastic changes and not in just your income, but in terms of your impact as well. You must Be willing to test new things constantly. Have the confidence to get in front of as many people as you can with your message, add value and then convert them into clients.

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people are looking for those who they can connect with In this world that worships the "perfect body" and the "perfect life." One of the greatest things you can do is to be transparent, Open up to your audience on social media in a genuine way that connects you with them. This is genuine and straightforward marketing. What you will find is that people start naturally messaging you, if the opportunity is right, you can sign them up as a client.
invisible man ad global

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key to growing a successful Gym is consistency, action and the ability to use your creativity to follow through on those ideas that appear. If you simply apply a few of these strategies you’ll notice drastic changes and not in just your income, but in terms of your impact as well. You must Be willing to test new things constantly. Have the confidence to get in front of as many people as you can with your message, add value and then convert them into clients.

Be as confident in your business as you are in the gym.

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Your Approach Proven to help strategies

Reward Members for Referrals
Refer Trusted Professionals
Coupon Creation
Specials or Events
Promotions
Advertise all Your Hours
Promote your Course
Blog Content
Challenges
YouTube Teaser Videos
E-mail list
Featured Gym Member

Reward Members for Referrals

Referral marketing is the number one best way for any business to market itself. Your current members will most likely find family or friends who would enjoy the gym as much as they do, which creates more of mutual, meaningful, engaging customers for your gym. Plus, your customers will reap the rewards for getting someone to join. Consider giving away a free month of memberships or a cash bonus for a number of referrals something that's perceived as value to your customers but will not hurt your business financially.
gym-marketing-strategies-ad-global-Reward-Members-for-Referrals
gym-marketing-strategies-ad-global-Reward-Members-for-Referrals
Referral marketing is the number one best way for any business to market itself. Your current members will most likely find family or friends who would enjoy the gym as much as they do, which creates more of mutual, meaningful, engaging customers for your gym. Plus, your customers will reap the rewards for getting someone to join. Consider giving away a free month of memberships or a cash bonus for a number of referrals something that's perceived as value to your customers but will not hurt your business financially.

Refer Trusted Professionals

If you have a trusted relationship with a general practitioner in the area, it would not hurt to ask him or her to refer patients to your gym. for example, those who are overweight or at-risk for weight-related problems can be the best candidates as a referral. If the doctor agrees, provide the office with brochures or other take-home material for potential members so they can read for more information before they decide to join. a trusted professional can provide free marketing for your gym.
meeting 1453895_1280
meeting 1453895_1280
If you have a trusted relationship with a general practitioner in the area, it would not hurt to ask him or her to refer patients to your gym. for example, those who are overweight or at-risk for weight-related problems can be the best candidates as a referral. If the doctor agrees, provide the office with brochures or other take-home material for potential members so they can read for more information before they decide to join. a trusted professional can provide free marketing for your gym.

Promotions

gym marketing strategies ad global beach body ready
Many successful gyms take advantage of promoting specials. there is a particular time, when do they do it you may ask. After the traditional holiday season, of course! That’s when people are most unsatisfied with their bodies one way or another and create New Year resolutions to get in shape. Promote a challenge or challenge like event on Facebook to get people motivated to join your gym and stick to their goals. Offer a prize or free membership to the person who lost the most weight.
gym marketing strategies ad global beach body ready
Many successful gyms take advantage of promoting specials. there is a particular time, when do they do it you may ask. After the traditional holiday season, of course! That’s when people are most unsatisfied with their bodies one way or another and create New Year resolutions to get in shape. Promote a challenge or challenge like event on Facebook to get people motivated to join your gym and stick to their goals. Offer a prize or free membership to the person who lost the most weight.

Coupon Creation

gym marketing strategies Coupon-Creation-ad-example ad global
have you ever seen an advertisement for a company with a text code or a place to redeem code that has been added for a special promotion, understand that this company is doing something right! Text code within coupon specials are the simplest ways to market your business and drive new interest. we have a list of code generators specifically for fitness centers and gyms turning coupons and specials into text codes. create your best promotions and add them to your Facebook page, e-mail advertisements or whatever marketing material gets the most engagement.
gym marketing strategies Coupon-Creation-ad-example ad global
have you ever seen an advertisement for a company with a text code or a place to redeem code that has been added for a special promotion, understand that this company is doing something right! Text code within coupon specials are the simplest ways to market your business and drive new interest. we have a list of code generators specifically for fitness centers and gyms turning coupons and specials into text codes. create your best promotions and add them to your Facebook page, e-mail advertisements or whatever marketing material gets the most engagement.

Specials or Events

gym marketing strategies Specials-or-Events ad global
let's say your gym is coming up to its anniversary soon, why not celebrate with an event? Not only will this boost the assurance of current members, but it also can show promised members how entertainment and welcoming your gym is. Run a special for a gym membership to the first 30-40 people who visit your gym for the event. Or, offer a discount to your current members for bringing, and signing up, their friends like affiliates. The more people you get in through the door, the more victorious you can be at turning leads into memberships.
gym marketing strategies Specials-or-Events ad global
let's say your gym is coming up to its anniversary soon, why not celebrate with an event? Not only will this boost the assurance of current members, but it also can show promised members how entertainment and welcoming your gym is. Run a special for a gym membership to the first 30-40 people who visit your gym for the event. Or, offer a discount to your current members for bringing, and signing up, their friends like affiliates. The more people you get in through the door, the more victorious you can be at turning leads into memberships.

Promote your Course

Create an online course to get people excited about your gym. explain to potential members it may be a little cost to get going, and free courses can drive a lot of traffic to your website and to your gym. Consider making a course for fitness enthusiasts to become an instructor at your gym or a course for beginners to use gym equipment carefully.
gym marketing strategies Fitness-for-the-Dedicated  ad global
gym marketing strategies Fitness-for-the-Dedicated  ad global
Create an online course to get people excited about your gym. explain to potential members it may be a little cost to get going, and free courses can drive a lot of traffic to your website and to your gym. Consider making a course for fitness enthusiasts to become an instructor at your gym or a course for beginners to use gym equipment carefully.

Advertise all Hours

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People want to be members of a gym that is open during the hours they are available. You don’t have to be open 24/7 and seven days a week, but consider lengthening your hours to be available on weekends and for several evening hours. Then, try advertising your hours! Your gym could be dropping a huge opportunity for marketing if you fail to advertise your available hours which makes your gym more desirable than others.
gym marketing strategies advertise all hours ad global
People want to be members of a gym that is open during the hours they are available. You don’t have to be open 24/7 and seven days a week, but consider lengthening your hours to be available on weekends and for several evening hours. Then, try advertising your hours! Your gym could be dropping a huge opportunity for marketing if you fail to advertise your available hours which makes your gym more desirable than others.

Blog Content

Gym Marketing blog
create a blog for your business If you don’t have one at the moment. Blogs are becoming one of the most essential marketing tools for businesses today. Your blog may not have any content specific to your gym, but it will still attract your targeted audience through helpful tutorials, videos, and useful content. Work on building the audience of your blog so more people have exposure to your brand and are excited to learn more about your gym.
Gym Marketing blog
create a blog for your business If you don’t have one at the moment. Blogs are becoming one of the most essential marketing tools for businesses today. Your blog may not have any content specific to your gym, but it will still attract your targeted audience through helpful tutorials, videos, and useful content. Work on building the audience of your blog so more people have exposure to your brand and are excited to learn more about your gym.

Challenges

have You seen weight loss challenges on social media before? A gym pays a reward or gives a free membership to the person who wins the challenge. The reasons why gyms do this is to win at marketing tactics because social media posts like these are the ones that get distributed and dispersed fast. this motivates people in an enjoyable way, and you’re likely to get tons of people involved in your gym this way.

Event hosting

Gym Marketing isn’t just about pulling in new members. It’s also about your current member's satisfaction. This is why you have word-of-mouth advertising that’s completely free to you! Consider a member recognition event with entertainment activities and exclusive discounts for members Or host a “New Member” event with tours of the gym, membership discounts, and trial classes. Remember to have plenty of takeaway materials, like business cards and brochures, for prospective customers to take home.
gym marketing strategies ad global Event hosting
gym marketing strategies ad global Event hosting
Gym Marketing isn’t just about pulling in new members. It’s also about your current member's satisfaction. This is why you have word-of-mouth advertising that’s completely free to you! Consider a member recognition event with entertainment activities and exclusive discounts for members Or host a “New Member” event with tours of the gym, membership discounts, and trial classes. Remember to have plenty of takeaway materials, like business cards and brochures, for prospective customers to take home.

YouTube Teaser Videos

want people to see what your classes are like? you need to show them! YouTube is the perfect way to present “teaser” videos of some of your most popular fitness sessions or some of your personal instructor sessions. Promote the videos through e-mail, your Facebook page, or online advertisement. Remember to edit them in a way that makes people want to engage a lot more of your classes, rather than showing them everything. This will encourage customers to visit and or try out a class or two.

Featured Gym Members

gym marketing strategies Featured Gym Member ad global
You most likely have loyal gym members who work hard every time they come to your gym to ultimately reach their fitness and health goals. featuring them on social media and in your gym can both promote your gym and teach prospective members that you value hard-working members. Create a shareable graphic for Facebook, Twitter, Instagram, and your other social media platforms, featuring the member’s picture and name. You can even offer your featured member a special shirt or other product, personalized with your gym’s name, for close-to-free advertising!
gym marketing strategies Featured Gym Member ad global
You most likely have loyal gym members who work hard every time they come to your gym to ultimately reach their fitness and health goals. featuring them on social media and in your gym can both promote your gym and teach prospective members that you value hard-working members. Create a shareable graphic for Facebook, Twitter, Instagram, and your other social media platforms, featuring the member’s picture and name. You can even offer your featured member a special shirt or other product, personalized with your gym’s name, for close-to-free advertising!